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31 Cent Scoop Night at Baskin-Robbins, in honor of firefighters

Posted on April 29, 2009

Baskin-Robbins 31 Cent Scoop NightBaskin-Robbins, known for its “31 flavors,” is dropping per-scoop prices to 31 cents tonight in honor of future and current firefighters.

The scoop discount runs today only from 5 to 10 p.m. at select stores and proceeds from the 31 Cent Scoop Night sales will go toward a $100,000 donation to the National Volunteer Fire Council’s National Junior Firefighter Program.

The Junior Firefighter Program pairs youths with firefighters, rescue workers and emergency medical service workers to teach them about the various professions. Some Baskin-Robbins locations also will accept donations to local firehouses.

The longstanding ice cream vendor is even rolling out some new-media and social-media efforts to bring in customers for 31 Cent Scoop Night.

Baskin-Robbins is on Twitter (@baskinrobbins) and Facebook, and the company has set up an automated service that will send you a text message reminding you of 31 Cent Scoop Night if you send “scoop” in a text message to 31310.

Baskin Robbins’ 31 Cent Scoop Night

Baskin Robbins’ 31 Cent Scoop Night has become an annual tradition for the chain. While selling 31-cent scoops, Baskin Robbins builds up donations for the National Volunteer Fire Council’s National Junior Firefighter Program, a nationwide initiative to help young people participate in volunteer firefighter programs. Baskin Robbins will donate $100,000 to the organization following the 31 Cent Scoop Night event.

To participate, just head to any Baskin Robbins location between 5 and 10 p.m. tonight, April 29, and get your 31-cent scoop of ice cream.
Baskin Robbins Locations

Categories: Business

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