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Baskin Robbins is Offering 31 Cent Scoop Night

Posted on April 29, 2009

 Baskin Robbins, known for its 31 flavors, is offering a 31 cent scoop night. The special will run tonight (April 29, 2009) from 5 to 10 pm. According to the Los Angeles Times, proceeds from the sales will go towards a $100,000 donation to the National Volunteer
Baskin Robbins is Offering 31 Cent Scoop Night
Fire Council’s National Junior Firefighter Program. There will also be opportunities for customers to donate to local firefighters.

As the weather is getting warmer, this promotion comes at a perfect time. Customers benefit from deeply discounted ice-cream while firefighters receive donations for their worthy cause. Baskin Robbins in turn gains publicity for this promotion.

While you are likely to experience long lines, the workers are quite efficient and move quickly.

Baskin Robbins Offering 31 Cent Scoop Night: Other Promotions

This is a smart move on the part of Baskin Robbins. Other companies such as Dunkin Donuts occasionally offer free iced coffee days, while Ben and Jerry’s offered a free scoop of ice cream to anyone who voted in the presidential election. On World AIDS Day, Starbucks donated part of its sales proceeds to AIDS research. Such promotions offer corporations to attract potential customers while using capitalist means to promote social causes.

Categories: News

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